What is the "How Are the Children?" Campaign

In Kenya, the Masai people often greet friends and travelers with the phrase “kasserian ingera”, which means “and how are the children?” Even those with no children of their own answer “all the children are well,” expressing the traditional priority of protecting the young and vulnerable in their communities.

How Are The Children? is a new, local informational campaign, based on cutting edge research and age-old wisdom. It is a campaign developed by trusted people living in Blue Hill peninsula and island towns who care about children and how they grow—parents and grandparents, childcare providers, teachers, healthcare workers, and others who work with children and families every day.

This campaign has been created as a series of messages about the value of supporting families with young children, from before birth to 3 years old. This critical period of a child’s life is when their brains are developing the fastest and they are learning how to navigate the world. Research shows us that how babies are cared for in infancy affects their health, their ability to learn new information, cope with stress, and manage their emotions and behavior throughout their entire lives, not just in childhood.

Starting in January, look for new postings from How Are The Children? every month on social media, websites, school newsletters, and newspapers, in libraries, banks, businesses, churches, and on community billboards. Each month will bring a concise message, a short ‘promotion,’ and a longer, more detailed article. These messages will focus on different aspects of four main areas important to keeping babies healthy and thriving: family support, community resources, early child care and education, and investment in families—economic, community-based, and public policy. Messages will keep babies’ and their parents’ needs visible; short promotions will highlight the issues, and articles will explain the research, tell illustrative stories from our communities, and promote actions we can take to make a difference.

How are our children? In the best of times, raising families in our rural towns has become more complicated with both parents often working, varying availability of childcare, transportation issues, and lack of employment opportunities. With the added stress of the COVID pandemic, families are struggling—job loss or underemployment, feelings of isolation or depression, stress of home-schooling, problems paying for housing or childcare, anxiety about getting sick, worry about having enough food. Every family is facing some kind of challenge and every child is feeling the effects of family stress and separation from grandparents, neighbors, and school friends.

Why should we care? Because, in some way, every child living in our peninsula and island towns is our child. Every child grows up to be a valuable member of our community—neighbor, co-worker, business owner, caregiver, parent, volunteer, friend. Every child has the potential to thrive at home, succeed in school, and live a meaningful and productive life. Every child deserves this chance.

There is so much for all of us to learn about babies’ brain development, parents’ natural gifts and skills as their babies’ first teachers, and the kinds of investment needed to help families thrive—from local resources and community programs to public policy. Parents and caregivers, as well as neighbors, schools, churches, businesses, and local and state government all play a role in how our children grow, flourish, and achieve.

How are the children? The more we ask this question of ourselves and others, the more we care about the answer. The more we care as a community, the more potential we have of ensuring all the children will be well.

Sandra Phoenix is a family nurse practitioner and Healthy Peninsula Board member. The How Are The Children? campaign is funded through a grant from the Maine Community Foundation to Healthy Peninsula, in partnership with School Unions 76 and 93, early child educators, health providers, and community organizations and services. Your Health Matters is a health column by Healthy Peninsula and Northern Light Blue Hill Hospital.

January's Message

Lily, age 3, playing with magna-tiles.

Babies Brain Connections Last a Lifetime

Like constructing a house, brains are built upon a strong foundation. This starts before birth, and is very important during the first three years of life. ​Parents are babies’ first teachers and are one of the most important parts of the brain developmental equation. The love that parents feel towards their babies and the kind of attention they give them provide the best kind of stimulation for their growing brains and bodies, and for their emotional security. This emotional security, established in infancy​, will help determine lifelong health, social skills, and personal resilience.

How can we help?​ Learn about babies and what they need to thrive. Develop warm, caring relationships with young families and offer your time and wisdom. Encourage parents to seek help to manage their stress or concerns. ​Support policies that contribute to preventive health care for pregnant women and their young children. Learn about the resources in your community.

To read our full article, click here.

On Social Media and In the News

How You Can Use the Messages Too

As part of this campaign, we are asking community connections to help with the distribution of the campaign messages and articles, each month, through your organization's social media, in whatever way works best for you and your clients:

  • online or print newsletters each month for families or providers
  • website
  • Facebook page
  • conversations with clients
  • other

Each month, around the second Monday, you will receive another message, short promotion, and article to use and distribute as you wish. From time to time, there will also be an age appropriate photo that will illustrate the written information for your use (parental permission obtained).

To become a part of this campaign, contact Sandy Phoenix at sphoenix@healthypeninsula.org.

Funding for this campaign has been generously provided by the Maine Community Foundation as a part of an early childhood community grant under their Strong Start strategic goal envisioning that "all Maine children receive a healthy start and arrive at kindergarten developmentally prepared to succeed in school and life."  
Visit www.mainecf.org to learn more.